Saturday, December 22, 2012

Our TV CM: FRIXION

     Hi, we are Mie, Masako, Chieko, and Natsumi. We are members of Group 2. We made an original commercial of FRIXION, so please watch it.


If you can't see the video above, click here.
 
     FRIXION is a pen made by PILOT. It's a special pen because we can erase the letters over and over by using the special eraser at the end of a pen. There are many colors, and a lot of kinds like ballpoint pen, marker, and highlighter. If you want to know more about the pen, please check here. FRIXION is so useful and you can choose a pen which fits your situation.
 

Friday, November 9, 2012

Blog#9: Commercial Images on Web Sites

   Hi, I'm Natsumi Tsubota. I'll tell you about the way of advertisement what I admired is the commercial images on the web sites.When we use smartphones or surf the Web sites at home, we will see such advertisements every time.Those images were put onto the top or bottom of the site, so we can't avoid to see it.




←This is it.

    Sometimes these ads are too nasty. If possible, I never want to see it but I access to the Internet many times a day so my eyes tell me the information of the ads. Captive users for smartphones or PCs can become brainwashed consumers. So I think it's better way to  make publicity for something.

Wednesday, November 7, 2012

blog#10: Nissan NOTE

     Hi I'm Natsumi Tsubota. I'll introduce about TV commercial of NOTE produced by nissan. What's Nissan NOTE? It's a hybrid car which has a spacious area in the rear seat. The commercial can inform us the major characteristics of the car.

TV CM:Nissan NOTE


Kazunari Ninomiya, a member of famous idol groupArashi starred it. In the first car, he is an unmarried man. He dreams while driving that he will probably marry and have some children one day. In the next car, he dresses in a tuxedo and his wife dresses in a wedding dress and sit comfortably in the front seat.And in the third car, his two daughters arrays themselves in their tutu( clothing worn by a ballerina) and they’re practicing ballet steps. It means the spacious area of the rear seat is enough to stretch one's limbs.
There’s an end of it, but we can imagine the sequel of the story. People will remember the name Nissan NOTE from thinking about the story.

 

The commercial is very good story as a short drama, so if you haven’t seen it ever, you should click the Arrow button in the center of  the video to start playback!!

Monday, November 5, 2012

Blog#10 AXE


Hi this is Kana. Today we can see a lot of TV commercial everywhere. For example; at home, in the train, even on the street. It’s the most effective way to spread new product in Japan. I focused on fragrance commercial. The product name is “AXE”. Do you know this product? AXE is very popular with young men in Europe and U.S.A. In Japan, Unilever Japan K.K. has been selling it from three years ago.


 
 
The story of the ad is following sentences.
There is a man, who is quite common. Before he left his home, he has used the AXE. When he is going to buy a hot dog, the saleslady gave her phone number to him by writing with ketchup. Because of that he was giving off the AXE fragrance.

 

The reason why I chose is that it has a very strong impression. For us, Japanese, men’s fragrance is not so popular. So only to see the men’s fragrance, I paid attention to AXE’s commercial. In addition, this story is very interesting. I like the last scene which the girl makes the calling sine by hand. This commercial is fascinating to young men. This make men rally want to buy this. So, this is very good commercial.

Blog #10: Green DA・KA・RA


Hi, this is Mie. I’ll introduce about “Green DAKARA” TV commercial. Have you ever bought the product? Or, have you ever seen the commercial on TV? “Green DAKARA” is sports drink. It is made from 11 kinds of fruits and vegetables, and it contains a lot of minerals. The taste of it is grapefruit, and it’s not too strong taste. I like it! Suntory, a famous beverage company, made this product.


          The story of this commercial is that a little girl runs about in a small market, and gets a lot of “iimono” (in English, good things for health) from people. The little girl is called Green DAKARA chan, and she makes “Green DAKARA” from the “iimono”. She is very cute, and good music is used in this commercial. Since I like Green DAKARA chan and the music, I chose to introduce. The good points of this commercial are memorable music, a cute girl, and simple atmosphere. There points impressed viewers that the product is good for health. Green DAKARA chan doesn’t belong any theatrical agencies, and she is a relative of a production staff. Her childishness and unrestrained behavior are one of the attractions of this commercial.


          If you have never seen the commercial on TV, you really should see it!!!
Here is a HP filled with information about Green DA・KA・RA. 


Sunday, November 4, 2012

Blog #10: Maruchanseimen

Hello! I'm Chieko. Do you like instant noodles? I want to introduce "Maruchanseimen". This has been popular with people of all ages. There are four tastes, such as soy sauce, miso, tonkotsu, and salt. Toyo Suisan company whose founder is Kazuo Mori had developped the new products for about five years and Maruchanseimen was sold last November.

 
Toyo Suisan company succeeded in drying up the noodles by hot wind without frying them with oil. Consequently, the noodles are close to uncooked noodles. This is one of the most favorite CMs.
This story is Maruchanseimen is very delicious and a man is absorbed in eating it, so he doesn't notice that changing his wife for another woman. The interesting point is that his face is unchanged though he sees her. Toyo Suisan have a confidence in Maruchanseimen because "Delicious" is repeated many times and "If you think it untrue, please try it." an actor said. I was interested in Maruchanseimen when I heard them, so I chose this. Repeating same words or catchphrases is effective to sell many products. I think it is good! Maruchanseimen was successful!
This is the link. Please click it!


Friday, October 26, 2012

Blog#9:Advertisent

Hi, this is Kana. I'll tell you about the information of web site advertisement.  The name is PPC. Its mean is Pay Par Click. Please take a look at this picture. This shows the example of PPC. 
There are good points. It can  prepare good information to the searcher. In addition, It costs very low. If you want to put some ad in the site, you can do with 20yen or more. Compared with the news paper ad which costs ¥100000 for one time, it is very cheap.