Hi this is Kana. Today we can see a lot of
TV commercial everywhere. For example; at home, in the train, even on the
street. It’s the most effective way to spread new product in Japan. I focused
on fragrance commercial. The product name is “AXE”. Do you know this product? AXE
is very popular with young men in Europe and U.S.A. In Japan, Unilever Japan K.K.
has been selling it from three years ago.
The story of the ad is following sentences.
There is a man, who is quite common. Before he left his home, he has used the
AXE. When he is going to buy a hot dog, the saleslady gave her phone number to
him by writing with ketchup. Because of that he was giving off the AXE fragrance.
The reason why I chose is that it has a very
strong impression. For us, Japanese, men’s fragrance is not so popular. So only
to see the men’s fragrance, I paid attention to AXE’s commercial. In addition,
this story is very interesting. I like the last scene which the girl makes the
calling sine by hand. This commercial is fascinating to young men. This make
men rally want to buy this. So, this is very good commercial.
Hello, Kana! I clicked the link in your blog and saw AXE's commercial. The girl's phone number written in the back side of bread with ketchup is wonderful! I think this commercial uses a good strategy for men.
ReplyDeleteChieko
Hi, this is Mie. I like this commercial! We can image easily that AXE gives men (especially passive men) a little courage. Of course, a situation like the commercial isn't common in Japan, but it's very funny and interesting.
ReplyDeleteHi,Kana.I often attracted to men who use perfume,so I know exactly how she(in the commercial) feel.The commercial what you chosen is very interesting!
ReplyDeleteNatsumi
Kana,
ReplyDeletePlease review your grammar and when to use "a." You have failed to use it several times above. And embed the video from youtube into your blog like I showed you in class again on 11/9.
This is a humorous commercial, but it might persuade men to buy this cologne if they think that women will like it! Have you ever smelled it?
Ms. MacGregor