Advertising pocket tissues are
printed shops’ name or notice on the bags, or put small leaflets in the bags. Distributing
pocket tissues is common advertising way in Japan, but unique way in the world.
When UNIQLO opened a new store in New York, advertising pocket tissues were
distributed in NY Fifth Avenue. New Yorkers were surprised to take them because
there isn’t such a custom in the U.S. Distributing pocket tissues for free is a
refreshing surprise for New Yorkers.
↑ This is UNIQLO PR in NY
I think this
advertisement is an effective way, for people take a pocket tissue easier than
an only leaflet. Actually, leaflets are throwaway after once reading, but
pocket tissues can be used, and people can see the advertisement a number of
times. To sum up, distributing pocket tissues is a unique, effective and
interesting advertisement in Japan.
Hello, Mie! I didn't know that distributing pocket tissues existed only in Japan. The video you chose is very interesting!
ReplyDeleteChieko
Hi, Mie.It is useful advertising way but I don't use pocket tissues,so I feel annoyed when people pass me in an insistent manner.Don't you think so?
ReplyDeleteNatsumi
Hi, Mie. This is Kana. I usually see the people who distribute pocket tissues to passersby. For example, Shibuya station, in front of the new building,or crowded street. It's sometimes in the way. I don't like them.
ReplyDeleteMie,
ReplyDeleteDo you bother to read the paper inside a pack of pocket tissues? And do you ever follow up on it by going to the company's HP or buying the product advertised? I wonder if it is an effective advertising way after all.
Ms. MacGregor
HIGH QUALITY PRODUCT
ReplyDeleteCHECK IT........
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